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The Story of Our AW21 Collection

The Story of Our AW21 Collection

Our exciting new collection is here. As our second autumn-winter season, we've designed and delivered a collection even more luxurious and refined than the previous.

Since our launch a year ago, we’ve connected with our customers, understood their needs, wants and styles, and carefully curated a new collection designed entirely for them. 

Sustainable and ethical practices have remained at the centre of the new collection, all whilst bringing our autumn-winter styles to life. 

Keep reading to discover more about our new collection...


Considered Comfort

Every woman deserves to look and feel her best. Our luxurious new collection continues to add luxury to the everyday, combining our sumptuously soft Mongolian cashmere fabric with relaxing and flattering fits. We've designed the shapes that will help you to feel your most confident and comfortable.


Dreamy Details

Each style within our AW21 cashmere collection has been designed with purpose. Every detail, from contrasting patterns to exaggerated stitching and feminine ruffles, has been designed to elevate your style and confidence. We’ve enhanced the details you know and love to offer even more with our new collection. Make a subtle statement with our cashmere.


Wearable Colours

Have confidence in colour! We designed our latest collection around the colour trends for this year, which we covered in our previous blog post. Your favourite neutrals remain and will also be timeless, but we’ve added vibrant pops of colour through a postbox red, emerald green, cherry pink and bright purple, softened with some beautiful pastels in the form of glacier blue and cameo pink.

Wearable colours for everyone.


Understated Style

We believe in adding a little luxury and a lot of style to the everyday. Each of our styles has been designed to elevate your casual collection. We’ve added some new shapes to our luxurious ladies cashmere jumpers, introducing some longer lengths and looser fits for the ultimate relaxed knitwear that can be easily styled with your favourite jeans and trousers. We have also designed an asymmetric hem sweater to lengthen and flatter your figure.

In the UK layers are a must all year round, so we've added to our cashmere cardigans collection a gorgeous v-neck cardigan with statement buttons, pockets and deep trims for a cosy but incredibly chic relaxed look. It’s slightly longer than last season’s boxy v neck cardigan, to ensure maximum warmth and comfort! 

We’ve kept our iconic cashmere coatigan in this season’s collection, now available in a hygge-inspired foggy grey. It's the perfect in-between layer for those days that offer a slight chill, without you needing a coat.

We have also designed some beautiful, classic but playful patterns for our sweaters, designed to elevate your wardrobe without compromising on their timelessness. Contemporary stripes and spots are contrasted with fairisle, which has been modernised with this season’s colours. Introduce some of these patterns into your wardrobe for the ultimate autumn-winter style.


A collection designed by us, entirely for you. We can't wait to see you in our new cashmere, and we have some new styles dropping soon. Keep your eyes peeled...

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