JUST LANDED | THE JANUARY EDIT
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VERSATILE & TIMELESS STYLE
DISCOVER OUR NEW COLLECTION
LIVE LIFE IN LOOP
This season, supremely soft cashmere meets effortless versatility.
We’ve reimagined cashmere to be a part of your every day—a seamless blend of comfort and elegance.
Live life in Loop, with sustainably crafted pieces designed to move with you, elevate your wardrobe, and make you feel your very best.
Supremely Soft, Kind & Crafted to be Cherished.
ELEGANT, THOUGHTFUL & SUPREMELY SOFT
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OUR DESIGN
All our styles are exclusively designed in house by our talented design and technical team in the UK. Our contemporary lofty knits, carefully curated color palettes, and distinctive details define our signature style.
We craft supremely soft, kind and enduring cashmere pieces for all generations of women who want to build a more thoughtful wardrobe based on versatile foundation pieces.
Thank you for your trust and support.
Thank you for choosing Loop.
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OUR COMMITMENT
100% of our yarn is sustainably sourced. We chose our cashmere yarn suppliers not only for the yarn's quality and supreme softness, but also for their ongoing dedication to auditing and maintaining high standards.
We don't over produce. By working with small batches, we are able to minimise waste. And by small, we mean... really small - not just 'marketing small'.
We promote longevity. By creating enduring pieces designed to be cherished for years and by retaining part of our collection each season, we strive to encourage mindful consumption. Less but better is our motto!
LEARN MOREREAD THE JOURNAL
The Best New Things Arriving This Month
As February 2025 unfolds, a plethora of captivating series, books and events promise to enrich your month. Staying Home Watch The White Lotus Season 3, Sky Atlantic Premiering on February 17 this ...
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Winter can be a challenging time of year, with shorter days and colder temperatures often leading to feelings of low energy and mood. If you find yourself battling the winter blues, you’re not alon...
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3 Ways To Style The Blanket Stitch Cardigan
Last season you loved our blanket stitch cardigan so much we could barely keep it in stock! In sumptuously soft 100% sustainable cashmere, our relaxed crew neck style is finished off with strikin...
Read moreWHAT YOU ARE SAYING ABOUT LOOP
"THE BEST CASHMERE BRAND TO INVEST IN"
HARPERS BAZAAR
“The quality cashmere brand to have on your radar.”
Sheer luxe
”Five stars! The softest cashmere I’ve ever owned.”
Aimee, London
”Quality cashmere that acts as a foundation of any capsule wardrobe.”
Chloe, personal stylist
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