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Style Guide

Making the perfect cashmere pieces is an alchemy of art and science.  Our design and technical team obsess about the details to bring you modern luxury cashmere designed to be worn for years to come.

Here we breakdown exactly what goes into making each garment, demystifying the technical terms and helping you understand our styles so you can find the perfect piece for you.


We describe our fits in the following ways to help you find the one that works for your style and wardrobe.

Straight - this fit is straight from the underarm to the hem of the garment, it is not fitted but is our neatest shape. This style works if like a slimmer silhouette and is great for layering under other pieces of cashmere or jackets.

Boxy - this is a wide and semi cropped fit. It works brilliantly with higher waisted skirts and trousers or midi dresses. If you are more petite this will give you a relaxed look without you feeling swamped. 

Relaxed - this fit has extra space in the body and is a little longer than average in length, to flatter the body whatever your shape or proportions. Versatile enough for everyday whether you're in the office, out for lunch or enjoying some downtime at home.

Oversized - our most generously proportioned fit, lots of extra room in the body and a longer length.  This works if you are tall or prefer a looser, slouchy look. Can be sized down to give a relaxed look with less volume. Ease into playing with proportions by teaming an oversized knit with a slimmer trouser or boldly embrace the trend with wide leg trousers and chunky shoes.


Crew Neck - a curved neckline that sits close to the neck.

V-Neck - adaptable and flattering neckline that reveals the decolletage and can slim and elongate body proportions, especially flattering if you have a larger bust.

Boat Neck - a neckline that runs straight from shoulder to shoulder and balances out body proportions.

Polo Neck - a high neck line designed to sit close to the body, elongates the neck and perfect for keeping warm and cosy on cooler days.

Cowl Neck - a higher neck line at the back with a soft drapey look to the front.

Collared - combining a v neck with a collar detail that can feel smart or sporty depending on how you prefer to style it. Layer with a polo neck for extra warmth.


All our design details are there to enhance the pieces you wear, whether it's a double layered neck trim to draw attention to your face, a ribbed side panel that balances proportions or a split hem to allow more ease of movement and comfort. 

We really think about the subtle details we add to our pieces, marrying function and style so you look and feel good.

Weights and Gauges

We live in cashmere at Loop.  We deliberately select weights and gauges so that our piece can be worn year round, season in, season out. Discover more about the art and science of weights & gauges here.   

Size Chart

Unsure which size is right for you, consult our size chart here

Check the size guide for each style where you can find key measurement information for each size, the unique details of each piece and ideas about how to style our cashmere.

We're also on hand to help if you need any more information you can reach us on live chat or give us a call on 0113 8245976.