Safiya Shaikh

The Season of Hygge 05/10/2021

The Season of Hygge: Embrace the Cooler Days

October is here and so is the need for extra warmth and added comfort. The cooler temperatures also bring the enjoyment of a slower pace of life, spending more time indoors to embrace cosiness and the darker evenings. This goes hand in hand with the concept of hygge. Hygge Definition: “A quality of cosiness and comfortable conviviality that engenders a feeling of contentment or well-being (regarded as a defining characteristic of Danish culture).” – How to Practice Hygge: 1. Build a Capsule Collection of Cosy Loungewear Comfort, wellbeing and relaxation... Read More


LFW 2021 Catwalk Highlights for SS22

A level of normality has been restored to the fashion industry with the return of in-person catwalk shows for September’s London Fashion Week – hoorah! Following a lockdown that saw many consumers limiting their wardrobe to casual loungewear and comfy activewear – not that we’re complaining! – London Fashion Week is giving us all a reason to feel inspired with our styling once more. This week has given us an exciting forecast for SS22, offering insights into the colours, shapes and patterns likely to dominate next year. Here are some... Read More